United States Sports Academy
America's Sports University^®

Most people see sport as an unscripted event pitting two opposing entities against each other, resulting in a victor and a loser. Sport is an unobjective series of events, a chance for viewers to watch a drama in its purest form. The ever-increasing popularity of sport can be directly linked to advances in and popularity of television broadcasting. Rada and Wulfemeyer (2005) argued that the marriage of sport and television produced one of the more mutually beneficial relationships in the marketplace. While the relationship may have been beneficial in terms of revenue, it has produced some negative effects on viewers.